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Friday 26 July 2013

How to Verify Ownership Of Your Site To Google Webmaster Tools

As a web master (blog master), besides adding posts and enhancing the template, you have a third activity which is almost as time consuming. You will be constantly connecting your web site (blog) to other web sites and blogs. In many cases, you'll simply send the owners of the other web site (blog) a request to link to your blog.

For links to some web sites, you'll not use email, you'll use an online wizard. To prove ownership of your web site, instead of sending email, you'll add a file of specific name, or maybe specific content, into the web site. You can't add a file to your blog, though, with blogs you have no control over files and folders - all that you do is publish posts.

One of the most important web sites that you can add your blog to is Google Webmaster Tools, which provides you the web site (blog) owner the ability to monitor and tune the relationship between your web site (blog) and the Google Search Engine.

Note that some time ago, Blogger added a quick, universal verification of your blogs. At the bottom of your dashboard, under "Tools and Resources", you'll find a link "Webmaster Tools". This appears to generate a file known as the "WMX Verification File".

Right now, there are some odd circumstances which may be a result of using that link. For right now, I would only verify my blogs, one at a time, adding a meta record - as shown below.

When you verify ownership of your web site to GWT, you add a file of specific name and content, to the root. When you add your blog, you can't do that, so you add a record of specific content - a meta record - to the template. Note that the automated process which reads the blog header, and verifies your ownership, appears to be sensitive to private blog settings.

This meta record, which provides your verification of ownership to Google Webmaster Tools, may be the most important single line of code in the template. Add this with care.

  1. Sign in to your Google account.
  2. You start from Google Webmaster Tools - Dashboard.
  3. In the Click here to add a site box, enter the URL to your blog, and then hit Add Site. Make this entry identical to the URL to which the blog is published. Use the following examples, substituting appropriately your value for "myblog", "mydomain", "xxxxx", and "zzz".
    • If the blog is published to "myblog.blogspot.com", enter it as "myblog.blogspot.com".
    • The blog will never be published to "www.myblog.blogspot.com", so do not enter it as "www.myblog.blogspot.com".
    • If the blog is published to "mydomain.zzz", enter it as "mydomain.zzz".
    • If the blog is published to "www.mydomain.zzz", enter it as "www.mydomain.zzz".
    • If the blog is published to "xxxxx.mydomain.zzz", enter it as "xxxxx.mydomain.zzz".
    If you rename the blog, either changing the BlogSpot URL or republishing to a Custom Domain, remember to repeat this exercise with the updated URL.
  4. This will take you to Overview.
    Next Step
    Verify your site. By verifying your site you can access comprehensive statistics and crawl errors about the pages in your site
  5. Click the link for "Verify your site".
  6. This will take you to Verify a Site.
  7. In the Choose verification method... pull down list, select Add a meta tag.
  8. This will generate your site verification meta tag. Highlight and Copy the text from the box.
  9. In a separate window, edit the template for your blog. Add into the template, in the heading section, your site verification meta tag, that's provided by the GWT wizard. After you add the meta tag, you should have something like:
    <head>
        <b:include data='blog' name='all-head-content'/>
        <title><data:blog.pageTitle/></title>
        <meta name="description" content="......."></meta>
        <meta name="keywords" content="......."></meta>
        <meta name="verify-v1" content="......."></meta>
    
        <b:skin><![CDATA[/*
    

    Note that some detail was removed from the above example, and that the above example shows template code for designer and layout templates.

    You might want to observe the different ways to format a meta tag, including differences between classic and layouts formats. The XML, in a layouts template, will require a properly closed tag.
    • The tag will probably be presented, by the GWT wizard, as
      <meta name="verify-v1" content=".......">
    • One way to code the tag, in a layouts template, would be
      <meta name="verify-v1" content="......."></meta>
    • A second way to code the tag, in a layouts template, would be
      <meta name="verify-v1" content="......." />
  10. Save Template Changes.
  11. Go back to Verify a Site, and hit Verify.
  12. This will take you to Overview. Part of the display will include:
    You've successfully verified (your site)

    and may include
    No pages from your site are currently included in Google's index.
    and
    You have not submitted any Sitemaps. Submit a Sitemap to help Google discover pages our crawlers might not otherwise find.
    Select the Sitemaps menu entry.


Having verified ownership of your site, you now can add a Google Sitemap, or use the other features of Google Webmaster Tools.

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